It’s difficult to summarize just how extensive the impacts of consumerism on the individual and society are. I think the easiest way to begin that conversation is to list some semantic containers that encompass negative aspects of consumerism. Three of the most well-defined containers are economic materialism, conspicuous consumption, and commodification. Here is a brief overview of each:
In essence, these three habits alone contribute to an accelerating amplification of deleterious “non-material” impacts on the individual and society, which include:
1. The general devaluing of human trust relationships in favor of transactional relationships — in other words, the eroding of interpersonal trust and, by extension, community and societal trust. This of course expands into regional, national, and international attitudes and practices as well, so that we come to rely solely on transactional evidence of trust, rather than a more cultural cooperation, interdependence, and exchange.
2. The “externalization” of all personal and collective priorities, growth, meaning, and power, rather than development of internal qualities. For example, the belief that one’s possessions, material wealth, and physical characteristics are more important in attracting friends and romantic partners than internal qualities like honesty, compassion, empathy, generosity, and so forth. Or that one’s self-worth is likewise dependent on consuming and owning material things, rather than on the qualities of one’s own character. Or that social status and popularity propelled by such externals is more important than the quality and depth of our interpersonal relationships (that is, the shared feelings of connection and commitment our friendships evoke). This externalizing attitude is then expanded to include all of society and our national identity: instead of demonstrating good citizenship (in our community, or as a nation in global affairs) we become more concerned with clawing after power, status, and control, as those are our “external” proofs of success in the world…rather than the quality of relationship our nation has with other nations.
3. The overall cheapening of human life and disrespect for our fellow human beings — or anything in life that doesn’t achieve sufficient “exchange value.” This is perhaps the most deleterious impact of consumerism, when our prioritization of acquiring material things, reliance on consumption for social status, and projection of this material valuation and standards on others erodes our fundamental respect and compassion for others and any valuations of intangible benefits of being live. Consider that commodification intentionally erases the constructive societal value of everything in favor of its “exchange” value in the marketplace — what better way is there to cheapen and denigrate the intrinsic value of everything in life (art, love, joy, intimacy, humanity, compassion, etc.) than to force everything into tidy, sterile boxes of monetary valuation? Paul Piff at UC Berkeley has done some interesting research related to this, documenting the negative impact of personal wealth on prosocial behaviors.
4. An undermining of happiness as individuals and society as a whole. The vast majority of longterm research in this arena has demonstrated that enduring happiness does not rely on consuming or possessing material things. Instead, happiness is primarily dependent on strong interpersonal bonds with other people — and the deepening trust, intimacy, and contentment this produces. Consuming things does stimulate short bursts of dopamine, but not oxytocin, which loving human relationships stimulate. Interestingly, healthy oxytocin levels actually reduce our need to consume calories. Perhaps it also reduces our “need” to consume other material things….?
5. Interference with spiritual, emotional, and moral development (again as individuals and society as a whole). This is a more subtle principle, and I can only speak from personal observation and experience on this matter. A materialism-consumerism orientation to the world will reliably retard our spiritual, emotional, and moral growth, keeping us “infantilized” and forever dependent. This is really an extension of the “externalization” principle alluded to earlier, but with a much more insidious and profound impact. I think this is why nearly every spiritual tradition encourages relinquishing our acquisitiveness and our trust in material possessions for our sense of self-worth or existential security. If we can’t learn to “let go” of our need to acquire and possess stuff, we will never cultivate the internal growth necessary to be spiritually, emotionally, and morally mature. Why? The mechanisms become intuitively obvious to anyone who has practiced such “letting go” with persistant discipline, but I would equate the process to a child’s individuating from their parents. There is a quality of interior self-sufficiency and an independence of will that is unattainable if we remain attached to material things. We simply cannot become mature adults if we are forever suckling at the teat of consumerism.
Some additional reading related to this topic, in no particular order:
My 2 cents.
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