Acknowledging that we express and reinforce our personal and shared values through how we conduct commerce is no different than appreciating personal and collective accountability for any other actions we pursue. We are, in effect, participating in a democracy of sorts when we engage with markets in any way: we are contributing to the shape and substance of our society, and to the legacy we leave for future generations. Of course, those who either just want to make a buck or save a buck will always argue vehemently against this position…not because commerce is inherently morally neutral, but because those opportunists desire that commerce (and other people’s economic choices) be governed by wantonly self-serving impulses. This orientation can, after all, enhance profits in the short run. So, clearly, my opinion of Cambridge Analytica’s actions is that the owners, shareholders and employees of CA are morally reprehensible in their interference with democracy. And I think Facebook’s peeps should be extremely embarrassed and penitent for participating in CA’s misdeeds as well.
My 2 cents.
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